Playbooks

Playbooks are a great way to demonstrate thought leadership and introduce to prospective clients the value your products and services can bring. In the spirit of "eat your own dog food", this page is host to playbooks created by Beyond the Grapevine, covering marketing and related topics.

Trade Shows

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Trade shows are a vital part of your marketing mix, often representing a significant portion of your annual marketing spend. But with so many variables at play how can you ensure a high return on investment?

This Trade Show Playbook, offers a step-by-step guide to help you plan, execute, and evaluate your trade show activities for maximum impact. Whether you’re a seasoned pro or new to the scene, this playbook provides valuable insights and practical tools to enhance your trade show performance.

What You’ll Get:

Pre-Show Planning: Learn how to set clear objectives, define key performance indicators (KPIs), and develop a detailed budget and resource allocation plan.
Booth Design and Space Selection: Get tips on picking the perfect booth location, designing an engaging and functional booth, and managing logistics.
Content Creation and Messaging: Discover how to create compelling content and a consistent messaging document that resonates with your audience and aligns with your brand.
Staff Training and Roles: Understand the importance of training your staff for the event, defining their roles, and ensuring they are prepared to represent your brand effectively.
Engaging the Channel: Strategies to involve your reseller channels in your trade show plans to maximize reach and impact.
On-Site Execution: Practical advice on setting up your booth, conducting effective demonstrations, and engaging with attendees to maximize lead generation.
Lead Management: Learn how to prepare your CRM for the event, capture leads effectively, and follow up with personalized communications.
Post-Show Evaluation: Methods to evaluate your trade show performance, including conducting post-show surveys, ROI analysis, and preparing a comprehensive postmortem report.
Worksheets and Templates: Access a collection of practical worksheets and templates to streamline your trade show preparation, including budget planners, booth design briefs, messaging documents, content plans, and more.

Download Your Free Copy Today!

Click the "download now" button to get instant access to the Ultimate Trade Show Playbook and start turning your trade show presence into a powerhouse of opportunity.

Grassroots Marketing

To build an effective brand that your audience can by into, you need first build authentic connections with your community. This playbook covers practical steps to engage and connect with your staff, partners and users, turning them into advocates for your brand.

coming soon....